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Nov 3, 2018

Joe Kudla is an entrepreneur and founder of Vuori Clothing (@vuoriclothing), an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art and a strong visionary spirit.

In this episode, Joe shares the history of Vuori, what it’s like to establish a brand in a saturated market, how to establish  a culture that shines through in the product, the process of creating a great experience for male fitness athletes, what’s Expansion and growth into brick and mortar facilities, and more.

P.S. There’s a Special Shrugged Offer for you: Save 25% OFF your order at with code: SHRUGGED.

Happy Saturday!

- Doug and Anders


Show notes at:


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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here: