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Dec 20, 2018

This week Jeff and Derz sit down with the founder of Athlete's Brand (@athletesbrand), Kyle Mauch (@kylemauch) and discuss what is truly possible! One of the most common questions we are asked as a result of our discussions is how you go about discovering your purpose. When you ask Kyle, he'll tell you that you're asking the wrong question. To know your purpose is to know WHY you were put on this earth. That is a subjective question that is usually left to the interpretation of those that you've impacted. If you knew WHY you were born, there would be no deviation from your path. You would do those deeds, accomplish those goals, without obstacle and no distraction. We all know that is not reality. Seeking purpose can give you a sense of fulfillment. A feeling of impact. Feelings often misinterpreted as purpose.

That is what Kyle does now for professional athletes and high performers. He guides them in clarifying their legacy. He helps them discover what they care about most deeply and assists them in building their legacy around that cause. While their social capital and influence is at its peak, his mission is to maximize that notoriety and create a legacy that will outlast their athletic career. However, it took a chance conversation with a mentor to help Kyle reframe the mission of Athlete's Brand into something bigger than creating charitable apparel.

The question we should all be asking ourselves, which Kyle has answered for himself is this: How can I deliver the biggest impact in the short time that I have on this earth?

When it is all said and done, the answer to that question should get you out of bed in the morning. It will guide the direction of your life and serve you as you serve others. Drop what you're doing, and listen closely as Kyle outlines what it means to live life ON PURPOSE!


– Jeff (@iamjeffthornton) and Mycal (@coachderz)


Show notes:



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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here: