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Feb 18, 2019

Ryan Fischer’s entire life has always been about fitness. At the age of 12 he was a world ranked BMX racer. In high-school he ran track, played lacrosse, and football. Then, he got into skeleton and bobsled, and even qualified for the US Olympic Team Trials for both sports.

Fischer is also a big time crossfitter, who finished top 5 in the CrossFit Regionals for multiple years. He went from being homeless, couch surfing, stealing food at Whole Foods, and a stint as a male stripper, to becoming owner of the most successful gym in Orange County, CrossFit Chalk. He also created Chalk Online, a groundbreaking corporate wellness program.

Fischer always had a belief that life would work itself out if he kept working hard on his passions. In this episode Ryan and I talk about all things Instagram, Ryan’s roundabout sales pitch, old man syndrome, high intensity bodybuilding, and much more.

Come join us at




Episode Breakdown:


⚡️0-10: Figuring out where to put your energy, the time suck of Instagram, and the realization  that Ryan had that changed his life

⚡️11-20: Why everyone's program is great and how being genuinely authentic can sell programs

⚡️21-30: Blue-blockers, how Ryan uses Instagram, and how to build a following

⚡️31-40: Finding your optimal time frame on Instagram, Ryan’s roundabout sales pitch, and why not caring about what others think will convert sales

⚡️ 41-50:  The content you need create before you can run ads, why you need to hire a professional to create ads, and why you need to take care of your tribe

⚡️51-60: What Ryan’s currently excited about and old man syndrome

⚡️61-70: Accumulating information vs. implementing it and the entrepreneur mindset

⚡️71-80: High intensity bodybuilding, how Ryan created his coaching practice, and his opinion on music

⚡️81-90: Why the experience is the most important aspect of your gym and how to be a successful coach

⚡️91-100: The importance of adapting the environment based on the people in your gym and how to read people

⚡️101-108: If you’re waiting till Monday, you’ve already lost



Show notes:


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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here: