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Sep 29, 2018

Aaron Hinde is Co-Founder and President of LIFEAID Beverage Company, a leading manufacturer of premium, healthy, and convenient nutritional products designed to boost performance and speed recovery for people pursuing active and healthy lifestyles.


Aaron's passion for athleticism and his ability to equip people with the formula to perform at maximum capacity has played a major role throughout my career. After earning a Doctor of Chiropractic degree from Palmer College, he served as Clinic Director at Hinde Chiropractic Sports Injury and Pain Center for over ten years. As one of the top practices in Santa Cruz County, he helped over 5,000 individuals, including professional athletes, erase their pain and return to function as quickly as possible.


Being immersed in the health field, Aaron noticed a genuine need in the marketplace for clean and effective sports drinks without the sugar and artificial flavoring. In 2011, he co-founded LIFEAID to provide individuals with specially formulated, low-sugar, high-value natural supplement beverages.


In this episode, we talk about the future of Fitaid IPO, growing successful companies inside CrossFit, throwing the baddest CrossFit Games afterparty, steroids in the CrossFit Game season, managing the messaging between sport and health in CrossFit, and more.




- Doug and Anders


Show notes at:


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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

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