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Oct 14, 2019

He’s back, friends! M.D.V (Matt DellaValle) is a seasoned guest and co-host of the Business of Fitness Podcast. MDV is the Chief Fitness Officer at NCFIT, managing all fitness, coaching, and programming operations worldwide for the company. Over the past decade, MDV's journey has taken him a few different directions—coaching at some of the best gyms in the biz (CFNE, Reebok CrossFit ONE, CrossFit ONE Nation & NCFIT), leading seminars as part of CrossFit HQ Staff, and managing fitness partnerships for Reebok INTL. Before all this fitness stuff, MDV earned his law degree from William & Mary Law. He is passionate about coaching, fitness, and American traditional tattoos.


At NCFIT and the NCFIT Collective, we get countless questions about equipment. Today, Jason and MDV list out which pieces of equipment to prioritize when opening a gym. The two get into the nitty gritty details when discussing equipment and explain both how to utilize space effectively and the best practices we’ve found being in the fitness industry (specifically group style training) the last decade. The boys aren’t afraid to ask the hard questions, discuss financials, and set gym owners straight when it comes to needs vs. wants. Whether you’re brand new to the fitness industry, or are looking to capitalize on your current business, today’s episode has great takeaways for you!


Minute Breakdown:

0 –10: Opening a gym and optimizing your space

10 –20: Fundamentalequipment needed when open a gym

20 –30: Equipment continued

30 –40: What equipment is at the bottom of our list (and why)


Work with Jason and the NCFIT Collective Crew at

Find Jason at @jasonkhalipa

Connect withMDVat @m.d.v_



Show notes:


► Subscribe to Shrugged Collective's Channel Here

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here: