Jul 29, 2019
JP owns and operates BRICK Fitness
Co. Established in West Hollywood, LA. in 2010, BRICK rapidly
expanded to tier one cities such as New York, Chicago and Boston.
Applying a replicable, scalable and proven business model, JP has
grown the company to license partners throughout the U.S. and
several international partnerships.
JP got his start in membership-based
business over 20 years ago after a decorated amateur and
professional fight career. JP transferred his extensive athletic
triumphs into teaching martial arts and soon thereafter opened his
own commercial kickboxing training facilities. He quickly grew into
one of the youngest multiple-school location owners in the U.S. Due
to his great success in building strong communities and staff; he
was sought after by some of the most esteemed Martial Arts
academies. With a growing family of nieces and nephews
Perelmutter was compelled to move back West. He sold his locations to
the managers he had groomed and developed, of which still exist to
this day.
Upon returning to Los Angeles, JP dove
into the sport of functional fitness, a training methodology he had
dabbled in during previous fight training. Instantly he had a
newfound love. With a respectable run in competitive CrossFit JP
was able to compete at the regional level as well as be one of the
few to make it to the CrossFit Games several times over. Meanwhile
his entrepreneurial spirit immediately saw an opportunity and hole
in the functional fitness space. Using his tested and proven
membership based
business model he founded
BRICK.
JP has a passion for sharing his
business savvy methods to inspire, motivate and guide people to a
healthier and wealthier way of life. His worldwide training and
business endeavors has allowed him to gather an arsenal of powerful
knowledge, teaching tools, and talents, which he has utilized to
create a dynamic environment for his team and the communities he’s
built. In the past JP has teamed up with Jason
Khalipia to hold Box to Business seminars aimed at counseling fitness
business owners to develop their business to its potential. JP
aspires to share his experience and knowledge with other affiliates
since he lives by the mantra “rising tides raise all
boats”.
JP continues on his
never ending quest of excellence while searching new opportunities to
expand the BRICK landscape and provide great career growth for his
professional team of which he considers
family.
Brief Summary:
Absolute fire is being dropped this morning. Today Jason and JP discuss the five R’s for increasing revenue: Referrals, Reactivation, Renewals, Retail, and Retention. These tools are applicable and easily executable by gym owners of any caliber. If you’re trying to increase profit, build your business, community, and yourself—you don’t want to miss this.
Minute Breakdown:
0-10 – How to Get Better at Asking for Referrals
10-20 – Reactivation and the “Second Chance Dance”
20-30 – Renewing Members Everyday
30-40 – Retail: The More They Buy the More They Buy-in
40-50 – Retention and Building Rapport
Get in touch with JP: jp@brick.fit
Find Jason at @jasonkhalipa
Work with Jason and the NCFIT Collective Crew at ncfitcollective.fit