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Jul 29, 2019

JP owns and operates BRICK Fitness Co. Established in West Hollywood, LA. in 2010, BRICK rapidly expanded to tier one cities such as New York, Chicago and Boston. Applying a replicable, scalable and proven business model, JP has grown the company to license partners throughout the U.S. and several international partnerships. 
JP got his start in membership-based business over 20 years ago after a decorated amateur and professional fight career. JP transferred his extensive athletic triumphs into teaching martial arts and soon thereafter opened his own commercial kickboxing training facilities. He quickly grew into one of the youngest multiple-school location owners in the U.S. Due to his great success in building strong communities and staff; he was sought after by some of the most esteemed Martial Arts academies. With a growing family of nieces and nephews Perelmutter was compelled to move back West. He sold his locations to the managers he had groomed and developed, of which still exist to this day. 
Upon returning to Los Angeles, JP dove into the sport of functional fitness, a training methodology he had dabbled in during previous fight training. Instantly he had a newfound love. With a respectable run in competitive CrossFit JP was able to compete at the regional level as well as be one of the few to make it to the CrossFit Games several times over. Meanwhile his entrepreneurial spirit immediately saw an opportunity and hole in the functional fitness space. Using his tested and proven membership based business model he founded BRICK. 
JP has a passion for sharing his business savvy methods to inspire, motivate and guide people to a healthier and wealthier way of life. His worldwide training and business endeavors has allowed him to gather an arsenal of powerful knowledge, teaching tools, and talents, which he has utilized to create a dynamic environment for his team and the communities he’s built. In the past JP has teamed up with Jason Khalipia to hold Box to Business seminars aimed at counseling fitness business owners to develop their business to its potential. JP aspires to share his experience and knowledge with other affiliates since he lives by the mantra “rising tides raise all boats”. 
JP continues on his never ending quest of excellence while searching new opportunities to expand the BRICK landscape and provide great career growth for his professional team of which he considers family. 


Brief Summary: 


Absolute fire is being dropped this morning. Today Jason and JP discuss the five R’s for increasing revenue: Referrals, Reactivation, Renewals, Retail, and Retention. These tools are applicable and easily executable by gym owners of any caliber. If you’re trying to increase profit, build your business, community, and yourself—you don’t want to miss this. 


Minute Breakdown: 


0-10 – How to Get Better at Asking for Referrals 

10-20 – Reactivation and the “Second Chance Dance” 

20-30 – Renewing Members Everyday  

30-40 – Retail: The More They Buy the More They Buy-in 

40-50 – Retention and Building Rapport 


Get in touch with JP: 

Find Jason at @jasonkhalipa 

Work with Jason and the NCFIT Collective Crew at